The popular billboard remains one of the most recognizable advertising sign in North Texas. | Photo via Ryan Short
Whether you’re new to Dallas or a long-time local, chances are you’ve seen the famous “waterfall billboard.” It’s hard to miss.
Standing high at 45 ft tall, the billboard has overlooked Dallasites for more than 60 years. Here are some fast facts about the local landmark:
The billboard was initially constructed for San Antonio’s Pearl Brewing Co. in 1962. At the time, the sign was known as “the biggest beer sign in the US.”
Over the years, this billboard has advertised a range of businesses, including Topo Chico Hard Seltzer, Miller Lite, and Coors. Psst — see old photos of advertisements in decades past.
More than 1.5 million gallons of water flow over the artificial waterfall each day.
Rumor has it that college football fans dyed the waterfall orange and red for Texas-OU weekend.
In 2008, the billboard was designated as an “extraordinarily significant sign” by the City of Dallas, ensuring it would remain in place for years to come.
Hey — the more you know.
Events
Events
Thursday, April 17
“Mean Girls” | Thursday, April 17-Saturday, April 19 | Times vary | Margot and Bill Winspear Opera House | $30+ | This is so fetch — your favorite quotable film is hitting the stage live.
Painting With a Twist on the Square | 6 p.m. | Downtown Garland Square, Garland | $5 | Try your hand at painting Garland Square’s iconic prisms from outside in the square itself — the passcode to register is PAINT.
Friday, April 18
Ladies Night Market | 5-9 p.m. | Mccall Plaza, Plano | Free | Expect permanent jewelry, a charm bar, a beauty bar, shopping, and sweets at this women-centered market — plus, dogs and children are welcome.
Carly Pearce | 7 p.m. | House of Blues | $35+ | Tune in to hits like “I Hope You’re Happy Now” and “What He Didn’t Do” from the Grammy Award-winning artist.
Saturday, April 19
Palooza in the Park | 11 a.m. | Fair Park | Free | Get the kiddos outside this Saturday for activities, art, and more at this family-friendly event.
Spring Fest on The Lawn | 11 a.m.-3 p.m. | The Shops at RedBird | Free | Mini train rides, face painting, yard games, an Easter egg hunt, and a visit from the Big Bunny himself — need we say more?
Sunday, April 20
Brunch at the Museum | 11 a.m.-3 p.m. | Dallas Museum of Art | $45+ | Who knew that art could be so tasty? Enjoy a mimosa + breakfast bites while you tour the exhibits.
2025 Easter Pooch Parade | 1:30 p.m. | Turtle Creek Park | $25 | Enter your pup to win a range of prizes, including best costume.
Monday, April 21
Mixology Mondays at The Parlor | Monday, April 21, Monday, April 28 | 5-6 p.m. | Sheraton Dallas Hotel | $30 | Learn how to craft the perfect cocktail with the help of The Sheraton’s mixologist.
Forsaken by her love, Giselle succumbs to madness and offers forgiveness in death to save her faithless suitor from the vengeful Willis.
This captivating performance features delicate, yet, demanding choreography, intricate pointe work, and sweeping, ghost-like movements — evoking an otherworldly sense of beauty.
Will the ghostly Willis have their revenge, or will forgiveness prevail?
Welcome to Texas, Paige Buckets. The Dallas Wings selected No. 1 pick Paige Bueckers in the WNBA draft this week. The UConn player recently helped her team score its 12th national title in school history — follow WFAA to find out what she’ll accomplish with the Wings.
Biz
Lowe’s announced plans to purchase Dallas-based Artisan Design Group for $1.33 billion. The company — which specializes in design and installation services — operates more than 130 facilities in 18 states and earned ~$1.8 billion in revenue last fiscal year. (The Dallas Morning News)
Number
13. That’s how many seasons Tyron Smith played for the Cowboys — and he’s coming back to cap off his NFL career. The offensive tackle is expected to sign a one-day contract and retire as a Cowboy. Get the full breakdown from the local experts of the Locked On’s Dallas Cowboys podcast. (WFAA)
Feel Good
It looks like Luka misses us, too. Luka Dončić appears to have donated to a dozen local GoFundMe fundraisers when he returned to Dallas for the Mavericks-Los Angeles Lakers game on April 9. The donations helped a Fort Worth girl’s basketball team buy new uniforms, among other efforts. (FOX 4)
Dallasite
Full marks. Grapevine High School junior Piyush Mallick earned a perfect score on both the ACT and SAT this school year. Mallick plans to study computer science and aims to attend either MIT, Stanford, or UT. (FOX 4)
Weather
You might want to prepare to host your Easter egg hunts indoors — while the end of the week looks nice and sunny, we have storms in the forecast for Saturday and Sunday. See what’s coming. (WFAA)
Seasonal
It’s social event season — outsmart the noise of rumbling crowds and hear conversations more clearly. Most hearing aids have one processor, but these bad boys have two. They process speech and noise separately, so speech gets clearer and crisper. That’s why 540,000+ customers swear by them.*
Calling all small business owners. Features in our 2025 Parents Gift Guide are now 20% off. Secure a spot for your business’s product or service by using code PGG2025 at checkout.
City Guide
City Guide
☕We’ve bean working on this one
If you’re looking for a cozy vibe, Wayward is the perfect spot. | Photo via @waywardcoffeeco
For richer or pour over, Dallas’ coffee shops are what keep us going in the morning. In fact, Dallas ranks among the top coffee cities in America, thanks to factors like cafes per capita and the price of beans.
If you’re having trouble deciding on a spot, gather some brews clues with our guide to some of the best coffee shops in Dallas.
Wayward Coffee, Multiple locations | How we long to sit and write at the window seat of Wayward’s Oak Cliff location each day. If that’s not your vibe, no worries; this cozy local shop features a variety of seating and tasty drinks.
The Coffeehouse at Bonton Farms, Bonton | South Dallas is no stranger to a good cup of coffee. Along with a diverse assortment of coffee is a broad selection of pastries and sweets. Pro tip: Step next door to visit a community garden and eatery.
Ralph & Rose, North Dallas | We wish you luck getting out of this bright and sunny coffee shop without purchasing some of its cute home decor or knickknacks. On nice days, enjoy the spacious outdoor seating and try the popular fig jam and green apple grilled cheese.
Who needs eggs when you can dye marshmallows? Jet-Puffed is selling $2 dye kits — which include a 24-oz bag of extra large marshmallows — for a creative and more cost-effective take on the egg-dyeing tradition. Pair that with this local egg hunt at Turtle Creek Park, and you won’t even miss ‘em.
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