What’s the deal with that waterfall billboard?

Whether you’re new to Dallas or a long-time local, chances are you’ve seen the famous “waterfall billboard.” It’s hard to miss it.

Standing high at 45 ft tall, the billboard has overlooked Dallasites for more than 50 years. Here are some fast facts about the local landmark:

• The billboard was initially constructed for San Antonio’s Pearl Brewing Co. in 1962. At the time, the sign was known as “the biggest beer sign in the US.”
• Over the years, this billboard has advertised a range of businesses, including Topo Chico Hard Seltzer, Miller Lite, and Coors. See old photos of advertisements in decades past.
• More than 1.5 million gallons of water flow over the artificial waterfall each day.
• Rumor has it that college football fans dyed the waterfall orange and red for Texas-OU weekend.
• In 2008, the billboard was designated as an “extraordinarily significant sign” by the City of Dallas, ensuring it would remain in place for years to come.

Hey — the more you know.

Photo via Ryan Short