Rising artists and creatives are taking over the Dallas scene and we want to highlight those in the community. Today, we’re spotlighting lifestyle photographer Justin Hoard, whose work has beautifully captured the essence of the city.
Editor’s note: This interview has been edited for clarity and brevity.
How did you get your start in photography?
I first started shooting around probably 8th or 9th grade, but I’ve always been into archives and documentation. My family always had cameras out and we have so many photo books, so I guess it got ingrained pretty early that capturing the moment is kind of serious and worth doing.
But my personal style was crafted mostly around music and pop culture and thinking about it. I think shows like “Behind the Music” and “True Life” played a big role. The dynamic of photographs paired with whatever story was going on really captivated me and I felt that gravity. It really intensified after finding skateboarding, though. Magazines like “Thrasher,” “The Skateboard Mag,” etc., really opened up the world of photography and the creative choices you can make to create dynamic images that move and are impactful.
Describe your style — what are your influences?
I’m really intrigued with minimalist details. For instance, you can have a whole party going on, but I’m going to take a photo of the empty cups and debris that’s been made, ‘cause that in itself tells the story and gives the viewer a chance to use their imagination.
[I like] the exploration of texture and symmetry and how the natural world sort of paints and correlates itself. A lot of that again goes back to a lot of great skate and music photographers who make the most of their surroundings. Filmmakers too — Ben Coleen, Ed Templeton, Grant Brittain, Linda McCartney, Jerry Hsu, Eggleston, Les Blank, Gordon Parks, Laszlo Kovacs…. The list is mad long.
What are some accomplishments in your career so far?
I just really love to shoot photos and don’t expect too much from them. It’s more a labor of love so for things to be sprouting from that is very special and quite lovely. There are a few photos I have in the archives that I’m super proud of and have gotten a nod from friends who are incredible artists and those mean a lot to me. They’re personal wins but still big for me.
How does the city and its people inspire your work?
I think the most inspiring thing about the city is the hustle and bustle and the style dynamics. I’m from a small town so this is a pretty opposite experience. But Dallas is just wild and the people kind of lean into it and that brings a lot of character to the surface. The current is strong, so it’s a cool challenge running with it.
Now it’s your turn to share the spotlight
Do you know someone who deserves a community spotlight? Who are the movers and shakers in Dallas making moves? Hit our line and let us know.
