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Small Business Week 2025: A Q+A with skincare business Enid b.

Happy Small Business Week, Dallas. We’d like you to meet Enid b., a local skincare company inspired by its owner’s Jamaican roots.

Enid b. skincare DAL

Enid b. Skincare offers a variety of handmade lip scrubs, shampoo bars, lotions, and more.

Photo Enid b. Skincare

Happy Small Business Week, Dallas.

We know small businesses are the heart of our community, so earlier this year, we asked local small businesses to tell us about themselves. They delivered.

We’ll be shining the spotlight on a few of DAL’s small businesses this month, starting with Enid b., a local skincare company with Jamaican roots.

Here’s how Enid b. would describe its business.

What is Enid b.?
I create small-batch skincare products using organic, locally sourced ingredients, drawing inspiration from nature and my Jamaican roots. With a background in art and design, I blend creativity and craftsmanship to make products that truly nourish the skin. My product line includes moisturizers, bar soaps, sugar scrubs, hair oils, and more, using 90-100% organic and some locally sourced ingredients. My products are scented using essential oils, which I love to blend to create my own unique and beloved scents.

How do your Jamaican roots show up in your business?
My Jamaican roots are woven throughout my business in meaningful ways. I grew up watching my grandparents, Fritz and Enid, tend to their homestead in Jamaica, growing food and using herbs as everyday preventative medicine. That early exposure sparked a deep love and understanding of herbs that still guides me today. With Enid b., I incorporate a variety of herbs into my products. In my backyard garden, I grow ingredients like rosemary and sage for formulas such as my Beloved Crown herbal hair oil, made to promote hair health and growth, and my Avocado & Rosemary bar soap. I also cultivate Roselle hibiscus—known as Sorrel in Jamaica—which I use in several product creations. It’s the same vibrant plant we use to make our traditional Jamaican Sorrel Drink, a cherished staple in our culture.

What’s unique about the small business scene in Dallas?
Dallas offers abundant vendor opportunities, reflecting a strong community of locals who intentionally support small businesses and value artisanal, handmade goods in all their forms. I enjoy connecting with customers who attend these events and seeing their appreciation for the work that myself and other artisans create.

Pass the mic. What other small business in town should everyone know about, and why?
I recommend Mysa Community Market in Lewisville, a new community-focused shop featuring a beautifully curated selection of products many from DFW/Texas-based small businesses. The owner’s name is Jessica and she has created a welcoming space where I love to shop, offering everything from artisanal goods to clean, healthy snacks, sauces, and more.

When someone visits your small business for the first time, the one thing they have to do, see, or try is _____.
One product I always recommend, for both men and women, is my line of Shea Body & Hair Butter—the very product that inspired my business after struggling with severe dry skin that no other natural brand could fix. It has a whipped, buttery texture that melts seamlessly into the skin, absorbing within 5-10 minutes without a greasy feel. Made with organic oils and fair-trade shea butter from a small women’s co-op in Northern Ghana, it’s a staple I use year-round and take with me on all my travels. I offer it in 6 different scents as well as unscented which expecting moms usually gravitate towards.

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